Dot Travel - No Clues as to how to move on with a concept

Confusion still reigns over dot-travel via kwout

"Since when are TUI and Thomas Cook standards sustainability of the industry? When is it that they have been moving their business models beyond price, mass tourism and pure transactional webs. [·]Travel was born with the travel 2.0 concept and embracing the idea that content and conversations are most pertinent. If you belong to the travel industry and aim for meaning, 4 seconds ain't a lot of time to be credible and propose value, and surely not achievable today with the scarcity of valid names in the dot com arena. Issue is that the industry still struggles with things like SEM, SEO, domain strategy and post-click marketing - and these are the true barriers of adoption because business wise it makes sense to use .travel. Whole countries like Canada and New Zealand are today true beacons of integrated concepts applied to communication online - would you want to guess what their strategies guided them to use as domains?